Growing Together Since 2003
We believe that sustainable gardening can change the world, one garden at a time
Our Story
GreenGardenSupplyCo was born from a simple observation: gardening supplies were either cheap and disposable, or prohibitively expensive. There had to be a better way.
Founded in 2003 by master gardener Elena Zelenova, we set out to create a company that prioritized quality, sustainability, and accessibility. We work directly with manufacturers who share our values, cutting out middlemen to offer you the best prices on tools that last.
Today, we're proud to serve over 100,000 gardeners worldwide, from urban balcony growers to rural homesteaders. Every product we sell is something we'd use in our own gardens.
Our Values
These principles guide every decision we make
Sustainability First
Every product is chosen for its minimal environmental impact and long-term durability
Quality Craftsmanship
We partner with artisans who share our commitment to excellence and ethical production
Community Focused
Building a network of gardeners who support each other and share knowledge
Trusted Expertise
Over 20 years of experience helping gardeners succeed in their green spaces
Meet Our Team
Passionate gardeners dedicated to helping you succeed
Elena Lapina
Founder & CEO
Mark Johnson
Head of Sustainability
Anna Smith
Product Director
Our Mission
To empower every gardener with sustainable, high-quality tools and knowledge, creating a greener future one garden at a time. We believe that when you invest in good tools and good practices, you invest in the health of our planet.